Why do advertisements with CGI animals in usually sell better than those without?
Five main points of my essay:
1. What is semiotics?
2. How Semiotics makes us subconciously acknowledge - codes
3. Personification - Making the animals more humanlike so viewer can identify with the animal
4. Applicating theories to advert
5. Why CGI over real animals?
My chosen Methodological approachs are Semiotics and Personification.
Eco, U (1976). A theory of semiotics. Bloomington: Indiana University press
Phillips,B (1996) Advertising and the cultural meaning of animals. the University of Texas at Austin
Hall, S, 2007. This means this, This means that: A users guide to semiotics. King
2010. From Russia with brand love. Guardian. 29 April. Available at: http://www.marketingweek.co.uk/disciplines/digital/from-russia-with-brand-love/3012799.article. [Accessed on 28 March 2011]
I will use this image in my essay when talking about how verbal words had problems when there was someone who couldn't hear/understand, so signs were introduced (semiotics).
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