I think this video is a good example of Adorno's theory on popular music. There is obvious standardisation and it is highly repetitive and catchy which complies with the listeners wants and needs as this is what they are used to “pre-given and pre-accepted”. Willow Smith is showing pseudo-individualism as she has started her career at age 10. People think she is different because it is not often that a 10 year old could do something like that. But in reality there are lots of 10 year olds that can sing, they just dont have a famous father to make it happen so early in their life. This video shows what Adorno talks about with star qualty and glamour as Willow Smith is so young and is wearing lots of make up and portrayed in a sexual manor.
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