- John Everett Millais, Bubbles, 1886, Pear soap advert. Taking original traditional paintings for modern adverts.
- 1922, William Addison Dwiggins ( successful designer )
- Herbert Spencer: 'mechanized art'
- Max Bill and Josef Muller-Brockman 'visual communication' - 'Whatever the information transmitted it must ethically and culturally, reflect its resposibility to society'
- Henry de Toulouse - Lautrec, Aristide Bruant, 1893, poster.
- Alphonse mucha, job, c. 1898, poster for cigarette papers.
- Savile Lumley, Daddy, what did YOU do in the great war? 1915, poster.
Very British with English Symbols all over the image.
- Alfred Leete, Britons (Kitchener) wants YOU!, 1914, poster.
- James Montgomery Flagg, I want you for US army, 1917 poster.
Both very similar, making the viewer feel wanted, aimed at working class/lower middle class.
- F.TT. Stingemore (uk), London underground map, 1931-2
- Henry C. Beck (uk), London underground map 1933
- After Henry beck London underground map Simon Patterson (1967-)
- The great bear, 1992, lithograph on paper.
- Piet Z wart (Dutch), Het beok van PTT, 1938 ( Dutch telephone service book)
- Hans Schleger (German working in the UK), eat greens for health, 1942, poster.
- Helmut Krone for Doyle Dane Berbach, think small, advert for Volkswagen, 1959.
Very simple and tidy.
- 'The word "advertising", like "comercial art", makes graphic designers cringe. Advertising is the tool of capitalism, a con that persuades the unwitting public to consume and consume again'- Steven Heller, 1995.
- F.H.K Henrion, stop nuclear suicide, poster, 1960.
- Jamie Reid, sex pistols, Never Mind the bollocks... sleave design, 19977.
- David Carson, Dont Mistake Legibility for communication. I really like this.
- The coup, party music, withdrawn CD cover, 2001.
Taken off the shelves because it could be classed as too offensive with the two towers in the background.
Time magazine, cover, september 14th 2001
- Barbara Krunger, I shop therefore i am, 1987.
Selfridges bought this in 2006
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